How To Add Volume Discount in Shopify Horizon Theme.

One of the most powerful ways to boost AOV is by incentivizing customers to purchase multiple items through volume discounts (e.g., “Buy 2, Get 10% Off” or “Buy 3, Get 20% Off”). While Shopify is an incredible platform, this specific functionality isn’t built-in by default.

Fortunately, it’s incredibly easy to add. In this step-by-step guide, I’ll show you how to install, set up, and customize a volume discount strategy on your store in under 10 minutes using a simple app.

Why Volume Discounts are a Must-Have

• Boost Average Order Value (AOV): Directly encourages customers to add more items to their cart to unlock savings.
• Increase Total Sales: A higher AOV means more revenue from the same amount of traffic.
• Clear Inventory: An excellent strategy for moving older or slower-selling stock.
• Enhanced Customer Perception: Customers feel like they’re getting a great deal, which improves satisfaction and loyalty.

The Tool We’ll Use: Big Bulk Discount (BBD) App

We’ll be using the Big Bulk Discount app. It’s user-friendly, affordable, and most importantly, it adds a stylish, customizable widget right on your product pages to clearly communicate the discount tiers to customers.

• Price: Just $1.99/month after a 7-day free trial.
• Benefit: If it increases your AOV by even $5, it pays for itself many times over.

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Step-by-Step Guide: Adding Volume Discounts to Your Shopify Store

Step 1: Install the Big Bulk Discount App

1. Navigate to the Shopify App Store.
2. Search for “Big Bulk Discount” or find it via the link provided by the developer.
3. Click “Add app” and then “Install app”.
4. The app will request permission to manage products and discounts. This is necessary for it to function. Click “Install” to proceed.
5. You will see a subscription screen. Approve the $1.99/month charge (remember, you have a 7-day free trial to test it risk-free).

Step 2: Create Your First Volume Discount Rule

1. Once installed, you’ll be taken to the app’s dashboard. Click on the button that says “Create Discount.”
2. Name Your Discount: Give it a recognizable name like “Volume Discount” or “Tiered Bundle Deal.”
3. Set Your Tiers: This is where you define your incentive structure.
   • Tier 1: Set the quantity (e.g., 2 items) and the discount (e.g., 10% off).
   • Tier 2: Click “Add tier” to create a better offer for larger quantities (e.g., 3 items for 20% off).
   • You can create multiple tiers to incentivize larger purchases.
4. Select Products: Choose where this discount will apply. You can select:
   • Specific collections: Apply the discount to all products in a collection (e.g., “Summer Collection”).
   • Specific products: Apply it only to individual products. For this tutorial, we’ll choose this. Click “Select product” and pick the product you want to add the discount to.
5. Click “Save.” You’ll see a confirmation that your discount was created successfully.

Step 3: Test the Discount in Your Cart

Before adding the widget, it’s good to test if the discount logic is working.

1. Go to the product page you just applied the discount to.
2. Add the required quantity (e.g., 2 items) to your cart.
3. Open your cart. You should see the discount automatically applied with the label “Volume Discount.”
4. Test the next tier (e.g., 3 items) to ensure the higher discount applies correctly.

Step 4: Add the Discount Widget to Your Product Page (The Visual Hook)

The real magic is showing the discount to customers before they reach the cart. The BBD app provides a widget for this.

1. From your Shopify admin, go to Online Store > Themes.
2. Find your live theme and click “Customize.”
3. Once in the theme editor, use the dropdown menu at the top to navigate to your Product page template.
4. To ensure you’re editing the right product, click on the “Change” button next to the product preview and select the product you set the discount for.
5. In the theme editor, find where you want to place the widget. A great spot is near the price or variant selector. Click on an “Add block” button (usually a + icon).
6. From the list of blocks, look for an “App embed” or “App section” option.
7. You should see “BBD Discount” in the list. Click on it to add the widget to your page.
8. You can now click and drag the widget block to position it perfectly on your page.

Step 5: Customize the Widget’s Appearance

The widget is highly customizable to match your store’s branding.

1. Click on the “BBD Discount” block you just added in the theme editor.
2. A menu will open with various customization options:
   • Heading: You can show or hide a section heading.
   • Unit Text: Change “Item” to “Piece,” “KG,” “Unit,” etc.
   • Colors: Modify the card background, border, text color, and badge color to match your theme.
   • Badge Text: Customize the text on the discount badge from “Discount” to something like “Hot Deal” or “Bulk Save.”
3. Play with these settings until you’re happy with how it looks.
4. Click “Save” in the top-right corner to publish your changes.

You’re All Set!

That’s it! You’ve successfully installed a powerful sales tool on your Shopify store. You now have a professional, tiered volume discount system that works automatically and displays a clear incentive for customers to increase their order size.

Pro Tip: Monitor your store’s analytics in the Shopify Reports section over the next few weeks to see the direct impact on your Average Order Value.

Ready to boost your sales?
➡️ Try the Big Bulk Discount app with a 7-day free trial here: [https://apps.shopify.com/big-bulk-discount]