Are you looking for a proven way to increase your average order value (AOV) and boost sales on your Shopify store? If your answer is yes, you’re not alone. Many store owners struggle with moving beyond one-off purchases.
The solution? Strategic volume discounts. Encouraging customers to buy more not only increases your revenue but also enhances customer lifetime value.
In this guide, we’ll walk you through exactly how to add a stylish, conversion-focused volume discount widget to your product pages using the BigBulk Discount app—quickly and for free.
Why Volume Discounts are a Game-Changer for Shopify Stores
Before we dive into the “how,” let’s talk about the “why.” Volume or tiered discounts (e.g., “Buy 2, Get 10% Off”) are incredibly effective because they:
- Increase Average Order Value (AOV): Customers are incentivized to add more items to their cart to unlock a better deal.
- Clear Inventory Faster: Perfect for moving excess stock or promoting specific products.
- Improve Customer Perception: Shoppers feel like they are getting a smart deal, which enhances their shopping experience.
As a listed Shopify Partner who has worked with over 100 merchants, we’ve tested and refined this method to ensure it delivers real results.
Step-by-Step Guide: Adding Volume Discounts to Your Shopify Store
Step 1: Install the BigBulk Discount App
The first step is to get the tool that makes this all possible.
- Go to the Shopify App Store and search for “BigBulk Discount” or find the link in our description.
- Install the app and start your free 7-day trial. No credit card is required to begin.
- Once installed, open the app from your Shopify admin dashboard.
Step 2: Create Your First Discount Rule
Now, it’s time to set up the discount tiers that make sense for your business.
- Inside the BigBulk Discount app, click “Create Discount.”
- Name your discount (e.g., “Summer BOGO Deal”). This is for your reference in the admin.
- Set your discount tiers. This is where you define the incentives. For example:
- Tier 1: Quantity 2 → 10% Discount
- Tier 2: Quantity 3 → 20% Discount
- Tier 3: Quantity 5 → 50% Discount
- Choose where to apply the discount: You can apply it to Specific Collections or Specific Products. Select your desired products/collections and click “Save.”
Pro Tip: Your newly created discount will automatically appear in your Shopify admin under Discounts, showing it’s active and working.
Step 3: Add the Discount Widget to Your Product Page
With the rule created, you now need to display the offer to your customers.
- From your Shopify admin, go to Online Store > Themes.
- Click “Customize” for your current theme.
- Navigate to the product page template where you want the widget to appear.
- In the theme editor, click the Add block button (+).
- Go to the “Apps” section and select the “BigBulk Discount” block.
- Simply drag and drop the block to your desired location on the page (e.g., near the “Add to Cart” button).
Step 4: Customize the Widget’s Look and Feel (Optional)
The BigBulk Discount app offers extensive customization to ensure the widget matches your store’s branding.
- Text & Labels: Change the heading, unit name (e.g., “pieces,” “items”), and badge text (e.g., “Most Popular!”).
- Colors: Adjust the card background, border, text color, and more.
- Badge Positioning: Easily choose which tier displays a promotional badge.
- Advanced Styling: For unique needs, use the Custom CSS option for full design control.
Step 5: Test the Entire Customer Journey
This is the most critical step. Before going live, place a test order to ensure everything works seamlessly.
- Go to a product page with the active discount.
- Add the required quantity to your cart (e.g., 3 items to unlock the 20% tier).
- View your cart and confirm the discount is applied correctly.
- Proceed to checkout and verify that the discount is carried through.
If the discount appears correctly at each stage, you’re all set!
Ready to Boost Your Shopify Sales?
Adding volume discounts is one of the most straightforward and effective strategies to increase your store’s profitability. With the BigBulk Discount app, you can implement this powerful sales tactic in minutes, not hours.
What are you waiting for?
Click here to install BigBulk Discount and start your free 7-day trial!