It feels like a new AI tool launches every single day. But as a seasoned digital marketer, I always pay extra attention when Google releases something new. From the powerful Gemini models to niche tools, Google has a track record of creating impactful technology.
So, when I heard about Pomely, Google’s new “AI Marketing Assistant,” I was immediately intrigued. The promise is compelling: feed it your website URL, and it automatically generates a complete set of branded marketing creatives.
But after testing it thoroughly, I have some strong opinions. In this step-by-step review, I’ll show you exactly how Pomely works and why I believe it’s currently more of a “cheap version of Canva” than a revolutionary tool.
Step 1: What Exactly is Google Pomely?
In simple terms, Google Pomely is an AI-powered tool designed to automate the creation of marketing materials. It positions itself as an “AI marketing assistant” that can:
- Analyze your website to extract your brand’s core identity (what it calls “Business DNA”).
- Automatically pull your brand’s fonts, colors, logos, and images.
- Generate ready-to-use social media creatives and ad designs for platforms like Facebook and Google Ads.
The big sell is convenience. The idea of skipping the manual work of gathering brand assets and designing from scratch is a huge time-saver—in theory.
Step 2: A Live Walkthrough – How Pomely Works
Let’s dive into the actual process of using Google Pomely.
Step 2.1: Getting Started & Inputting Your Website
Upon landing on the Pomely website (currently only available in the US), you’re greeted with a simple “Let’s Go” button. The first and most crucial step is to input your website URL. Pomely then begins analyzing your site.
Step 2.2: The “Business DNA” Analysis
This is Pomely’s core feature. After a few minutes, it presents a dashboard summarizing your brand’s identity, including:
- Logo & Business Name: Automatically detected.
- Fonts: The exact font families used on your site.
- Color Palette: All your brand’s primary colors with hex codes.
- Tagline & Brand Voice: An AI-generated summary of your brand’s tone and values.
- Image Library: A collection of pictures pulled not just from your homepage, but from inner pages as well.
This “Business DNA” is the foundation for all the creatives it will generate.
Step 3: Reviewing the Auto-Generated Marketing Creatives
Once the analysis is complete, Pomely automatically creates several marketing campaigns, each containing multiple social media creatives.
Here’s where my first major disappointment set in. The designs it produced were very generic. They consisted of basic layouts with a background image and overlaid text. While you can click into each creative to customize the text, change fonts, adjust sizing, and even generate a call-to-action button, the starting point lacks the polish and variety you’d find in other design platforms.
Step 4: Key Features & Customization Options
Pomely does offer some level of editing to tweak the auto-generated designs:
- Text Editing: Change headers, descriptions, and call-to-action text.
- Font & Color Control: Adjust the font family, size, and color of text elements.
- Version History: A useful feature that saves previous versions of your creatives.
- Download: Finally, you can download your designs for use in your campaigns.
Step 5: The Verdict – Pomely vs. Canva & Is It Worth It?
After a full test, my conclusion is clear: Google Pomely is not yet a must-have tool.
Here’s my honest breakdown:
The Pros:
- The “Business DNA” concept is smart. Automatically extracting brand assets from a website is a fantastic time-saver.
- Extremely easy to use. The process is straightforward with almost no learning curve.
- Good for generating very basic idea mock-ups.
The Cons (The Deal-Breakers):
- Generic, Uninspired Templates: The creatives lack the design flair and modern aesthetics needed to stand out.
- It’s a Lite Version of Canva: Canva already offers thousands of high-quality, customizable templates. Pomely feels like a limited clone that only adds the website URL input feature.
- Limited by Image Quality: The final output is heavily dependent on the quality of the images it scrapes from your site.
Final Thought: While the technology behind Pomely is interesting, it currently feels like a minimal viable product (MVP). For now, a marketer with a Canva Pro subscription and a basic understanding of branding will be able to produce far superior results in a similar amount of time.
Step 7: Conclusion & Who Is It For?
Google Pomely shows potential but isn’t quite ready for prime time. It might be useful for a complete beginner who has zero design skills and needs to create some very basic social media graphics quickly.
However, for most businesses, freelancers, and marketing agencies that care about brand presentation and design quality, it’s better to stick with established tools like Canva or Adobe Express.
The “AI” here automates the setup, but not the creativity. I’m confident Canva and other platforms will likely integrate similar website-analysis features soon, making Pomely’s unique selling point obsolete.
