How to Create a Buy 2 Get 1 Free Offer in Shopify (Step-by-Step Tutorial)

This quick guide walks you through setting up a powerful BOGO (Buy One, Get One) strategy using the Monk Free Gift & BOGO app. Let’s turn browsers into bigger buyers.

Why BOGO is Your Secret Sales Weapon

Before we dive in, know this: a well-placed free gift offer doesn’t just give away products. It increases the perceived value, encourages customers to add more to cart to hit the threshold, and ultimately lifts your average order value and total sales. It’s a win-win.

Step 1: Install & Enable
Head to the Shopify App Store and search for “Monk Free Gift BOGO.” Install it to your store. Once inside the app, click the “Enable Now” button to connect it to your theme (it works seamlessly with Dawn and all modern themes). Hit Save.

Step 2: Create Your Offer
In the Monk app dashboard, click “Create Offer.” Choose the “Get a free gift when you buy from a selected collection” template for precision targeting. Name your offer (e.g., “Summer BOGO”) and click through.

Step 3: Set the Rules (The Magic Part)
This is where you define the deal. Under “Gift Rules,” set your condition. We’ll create: “Buy 2 items from a specific collection.”

  • First, select “Collection is…” and pick your target collection (e.g., “Summer T-Shirts”).
  • Click “Add Condition.”
  • Set the second rule: “Count of items in cart is equal to 2.”

Step 4: Choose the Free Gift
Scroll down to “Select Free Gift.” Pick the product you’re willing to give away. Pro tip: Choose a complementary, lower-cost item that adds high perceived value. Leave advanced settings (like auto-remove) as default for now, and click Next.

Step 5: Customize & Activate
Make the offer yours. Use the “Customize Text & Design” tab to change banner headlines, colors, and fonts to match your brand. Once you’re happy, click “Save.” Your offer is live!

Test It Instantly

Go to your store’s front end. Add two items from your targeted collection to the cart. Like magic, the free gift will auto-populate in the cart with a celebratory message. Try it with two different products from the same collection—it works seamlessly.

Pro Tips for Success

  • Strategic Targeting: Use this for slow-moving inventory or to promote a specific collection.
  • Clear Communication: Ensure your widget text is exciting and clear (“Unlock a Free Gift!”).
  • Value Perception: Your free gift should feel valuable, making the “Buy 2” requirement a no-brainer.

Ready to Boost Your AOV?

The Monk Free Gift & BOGO app turns a complex sales strategy into a simple, set-and-forget tool. By incentivizing customers to spend a little more, you’re not just giving away a product—you’re building bigger tickets and happier customers.

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