Backlinks – quality, not quantity
Guest blogging, although it is more valuable than any other link developing tactic, is not about quantity. In terms of co-citation and co-occurrence, it’s a best strategy to collect backlinks from best and quality websites.
Co-citation is a procedure of link developing, which doesn’t have to engage outgoing links leading to your website. It’s more about the resemblance found between a numbers of websites, based on the data provided by other websites.
Co-occurrence on the other hand, indicate to co-occurrence refers to the connection of some appropriate phrases or keywords that appear in close proximity to each other.
Co-citation and co-occurrence are part theory, which considers that they could be another main ranking factor beyond the anchor text connected with backlinks. Theory or not, SEO plan means also being ready for future changes. If the coming updates would be important, strong backlinks from linked websites will immunize results of your efficient work.
Content and link building
Content, as it’s usually said, is the driver of any modern SEO plan. Creating effective content is a basic element of developing your website, as well as split the knowledge in the guest posts. Want to rank a mention? Instead of spamming conference boards, forums and people in person, try to involve your viewers and make them contribute in your story. Organize giveaways – it’s not about sales and modifications every time, celebrate your special moments with you readers.
Give freebies – give your product or service free of cost, as one of the best way to mark a comment or a quote
Share the knowledge – provide chatty and effective how-to’s, tutorials and case studies on same problems people in your niche encounter. There are many ways of link developing methods and they are only restricted by your competences. Carry in mind, that quality should always be in the first area, while working on any informational activity online.