Boost Shopify Store Engagement with Post Purchase, NPS, & On Site Surveys

In this step-by-step guide, you’ll learn how to set up a post-purchase survey on your Shopify store using the Grapevine Post-Purchase Survey app. Post-purchase surveys help collect customer insights that improve marketing efforts, allowing you to understand where customers come from and optimize your ad spend for the best results.

Why Add a Post-Purchase Survey?

A post-purchase survey gives you direct customer feedback, allowing you to gather data that isn’t always fully captured by analytics tools. With this feedback, you can:

• Understand which marketing channels drive the most sales.
• Match customer feedback with analytics data to better optimize marketing strategies.
• Focus on channels that are proven to convert.

Step 1: Install the Grapevine Post-Purchase Survey App

1. Go to the Shopify App Store and search for “Grapevine Post-Purchase Survey.”
2. Install the app on your store.
3. Once installed, open the app dashboard from your Shopify admin.

Step 2: Create Your First Survey

1. Click on “Create Survey” in the Grapevine app.
2. Choose your question types:

• Multiple Choice – Great for questions like “Where did you hear about us?” with options like Google, YouTube, Paid Ads, etc.
• Rating (NPS) – Ask customers how likely they are to recommend your store.
• Open Text – Use this for feedback questions like “How would you rate the quality of the product?”

1. Add your first question: Choose a multiple-choice format and add options. For example, “Where did you hear about us?” with answers like Google, YouTube, or Social Media.
2. Add additional questions based on the data you’d like to collect:

• Use NPS to gauge overall satisfaction.
• Add open-ended questions for detailed feedback.

Step 3: Customize Survey Settings

1. Make questions required or optional: Enable required responses if you want to ensure every customer provides feedback.
2. Limit to one response per customer: This prevents multiple submissions from the same customer.
3. Add a survey title and introduction: This will display at the top of your survey.

Step 4: Save and Preview Your Survey

1. Save your survey after adding questions.
2. Preview your survey to ensure everything looks as expected. The survey should display correctly on the order status page and any custom pages you embed it on.

Step 5: Embed the Survey on Your Store

1. Enable the standalone page or embedded options by editing the survey settings.
2. Generate the embed code if you’d like to display the survey on other pages. You can copy this code and paste it into your store’s HTML or add it as a widget.
3. Preview the survey on your store to ensure it’s working and looks as expected.

Step 6: Integrate with Analytics and Email Tools

Grapevine integrates with several tools, including:

• Google Analytics – Track survey engagement directly within your analytics dashboard.
• Klaviyo and other email tools – Send reminders to customers who haven’t completed the survey.

Step 7: Download and Analyze Your Survey Responses

1. Go to the survey dashboard and download responses to track insights.
2. Use this data to refine your marketing strategy and focus on channels that drive the most sales.

Conclusion

Setting up a post-purchase survey on Shopify using Grapevine is straightforward and highly beneficial for gathering actionable insights. By understanding where your customers come from and their overall satisfaction, you can better target your advertising efforts and improve your conversion rates.