How To Get More Sales with Abandoned Checkout [Shopify – Free]

Abandoned checkouts are a major pain point for eCommerce stores—up to 70% of shoppers leave without completing their purchase. Fortunately, Shopify has a built-in abandoned checkout recovery email feature that can help recover lost sales.

In this guide, I’ll show you step-by-step how to enable abandoned cart emails, add a discount, and customize the email for better conversions.

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Why Add a Discount to Abandoned Checkout Emails?

• Increases conversion rates – A limited-time discount creates urgency.
• No extra cost – Uses Shopify’s free built-in feature.
• Easy to set up – No coding or paid apps needed.

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Step 1: Enable Abandoned Checkout Emails in Shopify

1. Go to Shopify Admin → Settings → Checkout.
2. Scroll down to “Abandoned checkout” under Email marketing.
3. Select “Anyone who abandons checkout” (to send emails to all customers).
4. Set the send time (recommended: 10 hours after abandonment).
5. Click Save.

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Step 2: Create a Discount Code for Recovery Emails

1. Go to Shopify Admin → Discounts → Create discount.
2. Choose “Amount off order” (or percentage).
3. Enter a discount code (e.g., RECOVER10).
4. Set the discount value (e.g., 10% off).
5. Under “Usage limits”, select “Limit to one use per customer”.
6. Click Save.

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Step 3: Customize the Abandoned Checkout Email (Add Discount Code)

1. Go back to Settings → Checkout → Abandoned checkout emails → Customize email.
2. Locate the <style> section and add this CSS (for styling the discount box):

Add in <style>

Copy Code

.discount-code {
        text-align: center;
        font-size: 28px; /* Adjust as needed */
        color: #333333; /* Or any color you prefer */
        margin: 20px 0; /* Adjust spacing as needed */
        padding: 10px;
        background-color: #f8f8f8; /* Light background color */
        border: 1px solid #dddddd; /* Optional border */
        border-radius: 4px; /* Rounded corners */
        font-family: Arial, sans-serif; /* Font style */
      }

3. Add above header row:

Copy Code

<div class="discount-code">
      Your Special Discount Code: <strong><a href=" ">9MJWW2P55Y45</a></strong>
    </div>  

4. Preview & Save to see the changes.

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Step 4: Edit the Email Subject Line for Better Open Rates

• Change the default subject to something urgent & enticing, like:
• “Complete your order & get 10% OFF! (Expires soon!)”
• “Your cart is waiting! Extra 10% off if you checkout now!”

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Final Result: How the Email Will Look

✅ Eye-catching discount section
✅ Clear call-to-action (CTA)
✅ Scarcity & urgency (“Valid for 3 days”)

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Bonus: Extra Tips to Improve Recovery Rates

1. Test different discount amounts (e.g., 5%, 10%, 15%).
2. Add a deadline (e.g., “Offer expires in 48 hours”).
3. Use a more aggressive subject line (e.g., “Last chance! Your cart is about to expire!”).
4. Track performance in Shopify Analytics under “Abandoned checkouts”.

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Conclusion

By adding a discount code to Shopify’s abandoned checkout emails, you can significantly boost recovery rates without spending money on apps.