Sell Shopify Products on Various Platforms by FeedFusion App

Welcome to WebSensePro! In this step-by-step tutorial, I’ll show you how to connect your Shopify store with multiple sales channels, including Google Merchant Center and Facebook Catalog.

Why Connect These Sales Channels?

• Free Listings: Get your products listed for free on Google Shopping and Facebook.
• Increased Sales: Reach more customers without additional ad spend.
• Better SEO: Improves your store’s visibility in search results.

Google Merchant Center vs. Normal Google Listings

When you search for a product (e.g., “Nike Air Zoom”), you’ll see two types of listings:

1. Normal Listings – Simple text links with pricing.
2. Google Shopping Listings – Visually rich product cards with images, filters, and 360° views.

To get your products displayed in Google Shopping, you need to submit a product feed via Google Merchant Center.

Step-by-Step Guide to Connect Shopify with Google Merchant Center & Facebook

Step 1: Install the Feed Fusion App

We’ll use Feed Fusion (free for up to 100 products/variants).

1. Go to the Shopify App Store and install Feed Fusion.
2. Open the app and navigate to Integrations.

Step 2: Connect Google Merchant Center

1. Click “Connect Google Merchant Center”.
2. Sign in with your Google account (or create one if you don’t have it).
3. Authorize the connection.

✅ Done! Your Shopify store is now linked to Google Merchant Center.

Step 3: Create a Product Feed for Google

1. Click “Create Data Feed”.
2. Fill in the details:

• Feed Name: (e.g., “Google Shopping Feed”)
• Google Merchant Center ID: (Ensure it matches your account)
• Target Country: (e.g., United States)
• Primary Language: (e.g., English)
• Sync Schedule: (Daily or Weekly)

1. Click “Create” – the app will auto-generate and sync your feed.

🔹 Pro Tip:

• Use Smart Resizing to optimize product images for Google Shopping.
• Set up filters to exclude out-of-stock or disabled products.

Step 4: Verify Your Feed in Google Merchant Center

1. Go to Google Merchant Center > Products > Data Sources.
2. Check if your feed appears (may take a few minutes).

Step 5: Connect Facebook Catalog (Meta Business Account)

1. In Feed Fusion, click “Connect Meta Business Account”.
2. Log in to your Facebook Business account.
3. Authorize the connection.

✅ Done! Your Shopify products will now sync with Facebook Shop.

Advanced Features

1. Custom Price Adjustments

Want to add a 5% markup for Google Shopping?

• Go to Calculated Fields in Feed Fusion.
• Create a new rule: Price + 5%.

2. Category Mapping

Match Shopify collections with Google’s product categories:

• Go to Data Mapping in Feed Fusion.
• Assign categories (e.g., “Apparel & Accessories” for your clothing collection).

3. FTP/SFTP Uploads

For bulk uploads, use FTP/SFTP to push feeds directly to Google Merchant Center.

Final Thoughts

By connecting Shopify with Google Merchant Center & Facebook Catalog, you unlock free traffic and sales opportunities. Feed Fusion makes it easy with automated syncing, smart image resizing, and price adjustments.