SEO consists of many different elements and it is very important to understand how SEO works to make your website rank on google. The main goal of SEO is to generate more traffic and increase visibility. If a person wants more prospects for their website they need to get the SEO practices done and get ranked in the top five positions. In every second Google receives around 63 searches. If your website ranks well in search engines it will allow your potential customers to view your website and it helps you to get a large number of people looking for you through your website and what service you provide. Choosing the right strategy can help you improve your online visibility and reach out to your customers more easily. This shows that SEO has a very significant impact in generating more traffic for your business and can result in generating more revenue in the future if you use it as a long-term strategy. When you get successful in generating visibility and ranking higher in search results then it has an impact on your competitors.