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Why Your Business Should Consider Developing an App in 2021

American consumers spend a lot of time using their phones — around 2 hours and 55 minutes a day on average, according to one recent estimate. Much of that time, however, isn’t spent browsing the web and looking at company websites. Instead, it’s spent in non-browser apps — playing games, making purchases and taking advantage …

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demographic segmentation

How to Utilize Demographic Segmentation

Demographic segmentation allows marketers to break up their audience by elements such as age, race, gender, income and education. There are many advantages to breaking your customers into groups, including a more personalized approach to advertising. In the 2019 eMarketer Customer Experience report, researchers found companies invest more in audience research than ever before. Audience …

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create profitable campaign in Google Adwords

Learn to Create Profitable Campaign in Google Adwords

If and when managed properly, AdWords can be one of the best sources for getting new customers. For your campaign to work effectively and be profitable you need to follow a step-by-step process. Hence this piece has been put together the different components and processes that you need to create a profitable Google AdWords campaign. …

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Digital marketing websensepro

Fun Ways Young People Can Try Digital Marketing For The First Time

For many, digital marketing is a rewarding career choice. Fast-paced, dynamic, and with no two days the same, it’s an industry that people rarely want to leave. But how can young people get started with digital marketing for the first time? Sure, you can take a course, but the theory only gets you so far. …

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