When people research products and services online, they usually look for relevant websites to find more information and check the credibility of the businesses. As a business owner, you have to understand the importance of a well-designed and interactive website. It’s how you can make a positive first impression on the consumers and encourage them to return back as well.
According to a report, around 94 percent of the first impressions about a business are based on web design. A web page that provides the user with valuable content, optimized contact forms, engaging videos, and images can help businesses attract consumers and generate more traffic. With an interactive website, you can also show your consumers that your brand or business is authentic.
If you are still wondering about this, here are a few reasons why you should focus on making your web page interactive and user-friendly.
1. Reduces the Bounce Rate with your Interactive Website
Mostly, visitors decide if they want to stay or leave a page in 0.5 seconds after landing on it. So for business owners, that gives a very small window to make an impression and convince the user to remain on the website for a longer time. An interactive website is a good way to encourage consumers to stay on the page and reduce the overall bounce rate.
With the help of features such as animated videos or 360-degree images, virtual reality and augmented reality, and interactive drop-down menus, you can engage the customers instantly. They may be convinced to explore further and spend more than a few minutes on the website.
2. Builds Loyalty and Trust
When a web page is interactive and communicates with the visitor clearly, it helps show the trustworthiness of a business. Take this for an example. A website that is branded with the color theme of a logo designed to emotionally entice them to explore, will have a better chance of making visitors stay than a one developed with chaotic visual appeal.
This can form a positive impression on the consumer and also help them remember the website for future visits. Through an interactive website, you might be able to build trust and loyalty within your audience slowly by convincing them to come back again and avail offers as well.
3. Creates a Personalized Experience for the User
By making your website interactive, you can create a more targeted marketing strategy that gives your consumers a personalized experience. So think of it this way. When you add options for signing up or live chatting, you are getting real-time information about a potential customer on your website.
It can give you the opportunity to analyze their information for email marketing and also create content that focuses on their interests. Once you know what they want in a product or service, you can highlight those features on a particular page and direct them to it. Business owners can also incorporate ‘build your own’ or ‘customize’ options for the users who want to create something by themselves.
If you take a look at Tesla’s web page, you will see how the company has made it quite interactive and user-friendly for their consumers. They have Custom Order options on all their models which allow the person to come up with their own design and choose the interior, exterior, and features that they want.
Image Source: tesla.com
4. Boosts Conversion Rates
In a survey, it has been established that the average rate of conversion for a page is around 2.3 to 5 percent. If you think about it, you want to achieve a conversion rate that is higher to experience growth and earn profits. With an interactive website, this can become easier as consumers are likely to make a purchase after exploring the page and finding a quality product or service.
When you engage a potential customer with interactive features like videos, pictures, or gamification, you have a higher chance of converting leads. So you can include videos of real customers talking about your products or services, or slider images with facts about your brand. Other than that, there is also the option of adding fun quizzes and a spin-the-wheel for special discounts and offers.
If you take a look at the website for Ravpower, you will see how the company interacts with its consumers from the first visit by asking them to participate in the game. This can be good for increasing the conversion rate as people might be encouraged to make a purchase and get a discount as well.
Other than that, Arla also has a highly interactive website with all the relevant information highlighted in appealing and animated imagery.
Image Source: ravpower.com
Image source: arla.com
5. Generate Quality Backlinks
This is actually quite important for your business in the long run. With organic and high-quality backlinks you can improve the ranking of your website in search engines and optimize it for the results. When your web page is interactive and attracts a lot of consumers, other websites will show interest in adding its link to their websites.
Think of it this way. If you focus on making your website interactive, you can experience high traffic and convert more leads. This will help get backlinks from websites that may be looking to increase their reach or tap into a different target market. Since these backlinks are critical for SEO (search engine optimization), the website might be picked up by the algorithm of Google for example.
Once the website has a high number of quality backlinks from authentic sources, it will start showing in the top results of search engines such as Google. So the more backlinks your website generates, the higher it starts to rank.
These are some of the reasons why you should make your website highly interactive and engaging. It will help you grow your business, attract a wider target audience and increase sales effectively. Once the consumers are spending time on your web page, they will likely remember it in the future as well. This way, you get loyal customers and spread brand awareness too.