8 STRATEGIES TO IMPROVE YOUR PRESENCE ON SOCIAL NETWORKS
The growth of social networks is presented as an opportunity for companies to increase their customer base, however, a problem that may face those who want to succeed in the media is the saturation of information to which they are exposed all users those means.
Certainly, customers are there, but the question is how can you make to take into account a company? There are some ways, which we present below:
1. Partner with other companies
Most companies have contact with other institutions. In the social field can use those relationships to create synergies and enhance mutual exposure.
For example, you can establish collaboration agreements to support an event, organizing a competition or just to share the contents of each, that way brands will benefit from the extra exposure.
Social media marketing is not new, we see campaigns that product or event tickets are offered on the purchase of an article. Customers like to be offered something extra from time to time, so why not use it to improve the positioning networks?
2. Taking advantage of the channels themselves
Partner with another company can help increase brand awareness, as well as having an integrated digital channels with all the company strategy. For example, Web 360 Strategy design a message that is shared in social networks according to our goals are the most appropriate, ensuring a consistent message for all audiences but optimized for each channel, which can help to attract new followers .
4. Visual Content
The visual content tends to resonate better than texting social audiences. A study reveals thatthe photos on the Facebook pages are 53 percent more “likes” and 104 percent more comments texting . Another study found that the videos are shared 12 times more than the links and text messages . Considering the above, it is highly recommended to upload visual content as much as possible, which may include videos, images or infographics.
5. Contests and Events
No better place to publicize an event or contest a social network. Whenever a fan or follower enters the contest or is there some comment, the brand visibility increases. The competitions have to be innovative and attractive, not necessarily have to give a big prize . For example, to acknowledge a page or make a discount, do not involve a large investment
6. Use tags: hashtags
Many social platforms such as Twitter, LinkedIn, Pinterest, Instagram and Google+, allow their members to use labels, so-called hashtags, to mark keywords or topics. This feature can help members of social networks to present specific topics related messages.
To take advantage of labels there are two strategies:
- The creation of tags to generate trends
- Mounted in popular hashtags and ride the wave of comments.
Regardless of which take in both cases, they should make comments that may generate interest, matches, or in some cases, generate some controversy.
7. Advertising in social networks
While not all social networks offer advertising options, Facebook, Twitter and LinkedIn provide a variety of ad formats and tools , which may work for some companies.
For example, Twitter offers a self-service advertising platform for small businesses but not available to all. For its part, Facebook offers a variety of ad formats including display ads and sponsored stories, among others.
8. Buttons for social networks
Last but not least, it is recommended that all buttons for social networking portals are included, so you can share all digital content.
A unified digital strategy
It is noteworthy that for these strategies to be successful, you must identify what content is the most relevant and interesting to the target audience. Design a message that is attractive is the key to run all the above tips .