Responsive website is aimed to provide easy, readable, interactions experience and navigation with options for resizing, scrolling and panning—an optimal viewing and interaction experience—across a varied series of devices (from desktop computer monitors to mobile phones). It approach should be that design and development should works on different screen sizes, platforms and orientations.
This practice contains flexible grids and layouts, images and an intelligent use of CSS media queries.
Advantages of responsive websites are:
Responsive websites are liquefied; it can run freely on every device on all screen resolutions both the grids and the images are fluid, responsive web design’s flexibility achieves the same result with website content on a device screen.
Excellent User Experience
It enhances user experiences that enable visitors to consume content on any website through the device of their choice and preferences. No scrolling or resizing is required for any visitor for using your website from any device.
Having 1 site is better than having two-sites its cost saving and also if you use those traditional websites for mobiles didn’t offers navigational techniques and they also require the user to keep two separate web addresses for your site. This cause users to check others sites. Responsive websites also enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.
Recommended By Google
When Google speaks Search Marketers listen because google has 67 percent of search market shares, Google states that responsive websites are recommended mobile configuration, and it’s also best practice. One of the most important factor in Advantages Of Responsive Websites
This is because when user uses the website on its mobile phone which is not responsive it will surely close the website because, this will reduce optimal user-experience, and that’s the reason Google places user experience as a ranking factor, this is essential to take into account with regards to SEO.
Holding two separate sites for mobile and desktop requires separate SEO campaigns. It is far easier to manage SEO campaigns for two separate sites than having only one responsive website. That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.
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