Junk traffic prevails horrible results rather than converting into valuable customers, in the beginning business needs to verify the purpose of website designing and identify the valued transformation. Defining your marketing efforts during the establishment of online existence will pays a lot. Get your direction right and wait for the sales (conversion). Get your direction wrong will give you nothing regardless how sincerely you execute the project. Figure out what exactly your customer demand would be in the beginning and ending procedure. Label your website with client’s demand will increase visitors into respected customers rapidly; wrong direction would give you loss of your money and nothing else.
If you are from service industry, try to make close interaction with clients on regular basis, this will helps a lot to know about what exactly customers ought to be from us. Design comprehensive marketing strategy to utilize your maximum budget; select your target market; first, before starting any paid campaign. Do a thorough research on your product and market you are going to sell; either, its business to business or business to consumer. If you select the wrong advertising medium, remember it is your fault to engage the wrong-targeted audience.