In today’s video, we’ll be diving into the intricacies of installing Facebook Pixel on your Kajabi website using the powerful Google Tag Manager. The reason we opt for Google Tag Manager is its versatility, allowing us to seamlessly integrate various tracking codes, such as Twitter and LinkedIn, alongside the Facebook Pixel. This makes tracking and managing analytics for our Kajabi website a breeze.
Setting Up the Container Code
The first step involves adding the Google Tag Manager container code to the Kajabi backend. This ensures a smooth connection between the two platforms. Detailed steps on creating a Google Tag Manager container are available in the description, along with a comprehensive playlist covering all aspects of Google Tag Manager.
After creating the container, we head to the Kajabi dashboard, navigate to settings, click on site details, and find the page scripts section. Here, we paste the Google Tag Manager container code into the header page scripts.
Configuring Facebook Pixel
Now, let’s delve into configuring Facebook Pixel within Google Tag Manager. We start by creating a global Facebook Pixel tag that triggers on all pages. The steps involve adding a new tag, naming it, selecting the Facebook Pixel tag type from the community template gallery, and adding the Facebook Pixel ID.
Creating Custom Events
To enhance tracking capabilities, we demonstrate how to create a custom event, specifically tracking purchases on Kajabi. A unique trigger is set up to fire the Facebook Pixel on the library page after a successful purchase. This involves testing the setup with a sample purchase and confirming the firing of the custom event through the Google Tag Manager preview.
Verification on Facebook Pixel Event Manager
The final step involves verifying our events on the Facebook Pixel Event Manager. By making a test purchase and checking the Tag Assistant window, we confirm that both the page view and purchase events are firing correctly. This ensures that our Facebook Pixel is seamlessly integrated with Kajabi, providing valuable insights into user interactions and conversions.
Conclusion And there you have it! We’ve successfully integrated Facebook Pixel with Kajabi using Google Tag Manager, enabling us to track and analyze user behavior and conversions on our website. If you found this tutorial helpful, be sure to let me know in the comments. If you have any other topics you’d like me to cover, feel free to suggest them. Until next time, have a great day, and happy tracking!