Welcome back to another exciting tutorial video where we delve into enhancing your Shopify store’s capabilities. Today’s focus is on adding a QR code feature to your store, allowing you to seamlessly integrate discounts into your marketing campaigns. In this blog post, we’ll guide you through two methods: a manual approach using URL structures and a convenient Shopify app named Shopcode.
The Power of QR Codes in Marketing
Imagine running a marketing campaign where users can simply scan a QR code to receive an exclusive discount on your Shopify store. This engaging method can be utilized across various platforms, from Facebook banners to other social media channels. The goal is to enable users to effortlessly access your Shopify store and have discounts applied directly at the checkout. Intrigued? Let’s dive into the tutorial.
Manual Method: Creating a Discount URL
The first method involves creating a URL structure with the necessary parameters, including the variant ID and discount code. In the tutorial video, the CartPermaLink documentation is used to generate a URL that automatically adds a product to the cart with the specified discount. The steps include:
- Identify the variant ID of the product.
- Create a discount code in your Shopify backend.
- Combine the discount code, variant ID, and store name to form the URL.
- Test the URL to ensure the product is added to the checkout with the discount applied.
Manual Method: Generating a QR Code
With the URL in hand, the next step is to transform it into a QR code. Using a QR code generator (in the example, Adobe’s generator is used), the URL is converted into a scannable QR code. The generated QR code is then tested on a mobile device to verify that it redirects users to the checkout page with the applied discount.
Shopify App Method: Shopcode
The second method involves using the Shopcode Shopify app, providing a more streamlined approach. The steps include:
- Install the Shopcode app from the Shopify app store.
- Create a QR code within the app, naming it and selecting the desired product.
- Choose the discount code associated with the product.
- Save the QR code, ready for use in your marketing campaigns.
Testing and Final Thoughts
Both methods are put to the test, ensuring that the generated QR codes function as intended. The tutorial demonstrates scanning the QR codes on a mobile device, verifying that users are directed to the checkout page with the applicable discount.