Product Bundles In Shopify
In the fast-paced world of e-commerce, finding innovative ways to entice customers and boost sales is a constant pursuit. One such strategy that has gained significant traction is the creation of product bundles. Bundling products together not only enhances the shopping experience for customers but also presents a compelling value proposition. In this blog post, we’ll delve into the intricacies of utilizing the free Shopify Bundles app, a recently released tool that empowers Shopify store owners to create captivating product bundles without the need for paid apps. Let’s unlock the potential of Shopify Bundles and explore how to install and configure them for maximum impact.
Shopify Bundles: A Brief Overview
Shopify’s summer 2023 edition update brought with it an exciting addition – the free Shopify Bundles app. This app revolutionizes the way store owners can offer bundled products to their customers. Gone are the days of searching for and purchasing third-party apps; the Shopify Bundles app seamlessly integrates into your store, streamlining the process of creating and managing product bundles.
Why Bundles Matter: The Power of Value
Before we dive into the technical details, let’s explore the concept of bundles and why they matter. Product bundles combine complementary or related items, presenting them as a single package at a discounted price. This approach not only enhances the perceived value for customers but also encourages them to explore and purchase multiple items from your store. Whether it’s offering a matching hat with a trendy t-shirt or a skincare set with cleanser, moisturizer, and serum, bundles can drive sales and increase average order value.
Step-by-Step Guide: Installing and Configuring Shopify Bundles
Access the App Store:
To get started, access your Shopify admin panel and navigate to the ‘Apps’ section.
Search for Bundles: In the App Store, search for the ‘Shopify Bundles’ app.
Install the App:
Click on the app and select the ‘Install’ button. Follow the prompts to complete the installation process.
Creating Your First Bundle:
Once the app is installed, you can begin creating your first bundle. Click on ‘Create Bundle’ and give it an enticing name, such as ‘T-shirt plus Hat.’
Choose the products you wish to include in the bundle. You can easily search and add products to the bundle.
Personalize the appearance of your bundle by adding images. Visuals play a crucial role in capturing customer attention.
Set a discounted price for the bundle, showcasing the savings customers will enjoy by purchasing the bundled products together.
Preview and Refine:
Take advantage of the preview option to see how your bundle will appear to customers. Make any necessary refinements to ensure an appealing presentation.
If applicable, explore the option to add variants to your bundled products. Keep in mind the app’s limitation of 10 products per bundle and a maximum of 100 variants.