Are you tired of every product and collection page on your Shopify store looking exactly the same? Do you want to add unique content—like a specific FAQ or a stunning hero banner—to just one product or collection without a complicated page builder?
Big brands like Kylie Jenner’s use this exact feature to create highly customized shopping experiences. The best part? You don’t need complex code or expensive apps. Here’s how to do it, step by step.
What Are Shopify Templates?
Think of templates as custom-designed blueprints for your pages. Shopify allows you to create multiple templates for:
- Product pages
- Collection pages
- Regular pages (e.g., About Us, Contact)
- Blog articles
You can create a unique template and then assign it to any specific product, collection, or page, giving it a completely different layout and sections without affecting anything else on your store.
Step 1: Create a New Product Page Template
Goal: Create a unique template for a specific product (e.g., a wireless charger).
- From your Shopify admin, go to Online Store > Themes.
- Click Customize next to your live theme.
- The theme editor will open. At the very top, click the dropdown menu that says something like
Default collection
orHome page
. - From this menu, select Products and then click the Create template button.
- Give your new template a clear, recognizable name (e.g.,
wireless-charger-template
). Note: Character limit is 25. - Click Create template. Your new template is now ready to be customized.
Step 2: Assign the Template to a Specific Product
Before you customize, you need to tell Shopify which product to use this new template for.
- Go to Products > All products from your Shopify admin.
- Click on the product you want to assign the template to (e.g., the wireless charger).
- Scroll down to the Theme template section (usually near the bottom of the page).
- Click the dropdown and select your newly created template (e.g.,
wireless-charger-template
). - Click Save.
Now, any changes you make in the editor to this template will only affect this one product.
Step 3: Customize Your New Template
Now for the fun part—making this product page unique.
- Go back to your theme editor (Online Store > Themes > Customize).
- Use the top dropdown to ensure you are viewing your new product template (e.g.,
wireless-charger-template
). You should see it is assigned to “1 product”. - To preview the actual product, click Change next to the product name and search for your product.
- Now, customize freely. You can:
- Add a new section: Click Add section and add something like an FAQ, a video, or a specialized image gallery.
- Remove sections: Hide or delete sections like “Recommended products” if they aren’t relevant.
- Rearrange sections: Drag and drop sections to create a new layout.
Pro Tip: Use AI tools (like Google’s Gemini or ChatGPT) to quickly generate content like FAQ answers based on your product title and description.
Step 4: Create & Assign a Collection Template
The exact same process works for creating stunning, unique collection pages.
Goal: Add a hero banner to your “Jeans” collection.
- In the theme editor, use the top dropdown and select Collections.
- Click Create template and name it (e.g.,
jeans-collection
). - Go to Products > Collections in your admin and edit the collection you want to assign it to (e.g., Jeans).
- In the Theme template section, select your new
jeans-collection
template and save. - Back in the theme editor, customize this template. For example:
- Hide the default title and product grid temporarily.
- Click Add section and add a Image with text or Hero section.
- Upload a striking banner image and add compelling text.
- Drag your product grid section back underneath the new hero banner.
The result? A professional, brand-specific collection page that stands out from the rest.
Key Benefits of Using Shopify Templates
- No Extra Cost: It’s a built-in feature—no need for monthly app subscriptions.
- Simple for Beginners: Much easier to grasp than metafields for store owners.
- Targeted Design: Tailor the shopping experience to different product types or collections, which can boost conversions.
- Clean & Professional: Achieve a high-end, custom store look without touching code.
Conclusion: Stop Overcomplicating Your Design
You don’t always need a drag-and-drop builder or complex metafields to create a unique store. Shopify Templates are the platform’s most underrated weapon for customization.