How to Install TikTok Pixels on Shopify to Boost Store Sales

If you’re running TikTok ads for your Shopify store without the TikTok Pixel, you are wasting your ad spend. Without the pixel, TikTok’s algorithm cannot track conversions, optimize your campaigns, or target customers likely to buy.

This step-by-step tutorial will show you how to install the TikTok Pixel on your Shopify store in minutes—without any coding—using the free NS TikTok Pixel and TikTok Ads app. This method also includes Server-Side Tracking to combat lost sales from browser restrictions.

Why You Absolutely Need the TikTok Pixel

• Campaign Optimization: The pixel tells TikTok what a “purchase” looks like on your store. The AI can then find and show your ads to users most likely to complete that action.
• Conversion Tracking: See exactly which ads and audiences are driving sales.
• Avoid Wasted Ad Spend: Without it, you’re advertising blindly and getting none of the smart, automated benefits of the platform.

Step-by-Step: How to Install TikTok Pixel on Shopify

Step 1: Install the NS TikTok Pixel App

1. Go to the Shopify App Store and search for “NS TikTok Pixel and TikTok Ads”.
2. Click “Add app” and then “Install” on your store.

Step 2: Create Your TikTok Pixel

1. Go to TikTok Business Manager.
2. Navigate to Assets > Events.
3. Click “Add Pixel” and then “Connect Data Source”.
4. Select Web and click Next.
5. Enter your store’s URL and click Next.
6. Choose Manual Setup and click Next.
7. Select TikTok Pixel + Events API and click Next.
8. Name your pixel (e.g., “My Shopify Store”) and click Create.
9. Click through the next steps until you see the “Finish” button. Your Pixel ID will now be visible. Copy it.

Step 3: Connect the Pixel in Your Shopify App

You have two easy methods to connect:

Method 1: Manual Input (Reliable)

1. In the NS TikTok app, go to Pixel Management and click “Add Pixel”.
2. Select Manual Input Pixel.
3. Give your pixel a name and paste the Pixel ID you copied from TikTok.
4. Set Tracking Location to “Entire Store.”
5. Enable Event API.
6. To get your Access Token, go back to your TikTok Events Manager, click Settings, and scroll down to “Generate Access Token”. Copy and paste it into the app.
7. For the Test Event Code, go to Test Events in TikTok, copy the code, and paste it into the app.
8. Click “Save”.

Method 2: Auto Pixel (Fastest)

1. First, ensure the app is embedded in your theme. Go to the app’s settings and click “Enable App.” This will redirect you to your theme settings; click Save.
2. Back in the NS TikTok app, click “Connect TikTok Ad Account” and confirm.
3. Now, go to Pixel Management > Add Pixel and select Auto Pixel Input.
4. Name your pixel, and your connected ad account and pixel should auto-populate in the dropdown menus.
5. Select your tracking location, enable Event API, and add your Test Event Code as in Method 1.
6. Click “Save”.

Step 4: Verify Your Pixel is Working

1. Go to your live store and perform some test actions (view a product, add to cart).
2. Go to the NS TikTok app and click “Pixel Analytics.”
3. Within 3-4 minutes, you should see activity and events being tracked, confirming your setup is successful.

(Bonus) Step 5: Create an Ad Campaign from the App

The NS TikTok app lets you create campaigns directly:

1. Go to Smart Ads Management > Create Smart Ad.
2. Select your connected Ad Account and Pixel ID.
3. For a sales-focused campaign, set the Optimization Event to “Purchase.”
4. Set your budget, target audience, and language.
5. Add your product URL, upload your ad creative, and write your ad copy.
6. Click “Save” to launch your optimized campaign.

Conclusion

By following this guide, you’ve successfully installed the TikTok Pixel on your Shopify store. You are now tracking valuable customer data, enabling TikTok’s AI to optimize your ads for purchases, and ensuring your advertising budget is spent effectively.

Ready to scale your store? Start by creating your first optimized TikTok ad campaign today! For more simple, step-by-step Shopify tutorials, subscribe to our channel.