How To Track Website Call Conversion with Google Ads

How To Track Website Call Conversion with Google Ads

Welcome to WebSensePro! In this tutorial video and accompanying blog post, we’ll show you how to effectively track conversions from your Google Ads campaigns for your Shopify store or WordPress website using Google Tag Manager. If you’re eager to understand how many visitors from Google Ads are clicking through to call your business, this guide is for you. By the end of this tutorial, you’ll be able to analyze the performance of your Google Ads campaigns in terms of phone call conversions.

Step 1: Creating a Conversion Action in Google Ads

1.1. Log in to your Google Ads account and navigate to “Tools.”

1.2. Click on “Conversions” in the dropdown menu to access the conversion settings.

1.3. If you don’t have an existing conversion action for phone call tracking, you can create a new one by clicking “New Conversion Action.”

1.4. Select “Website” as the conversion source since we’ll be tracking actions on your website.

1.5. Enter your domain name and click “Continue.”

1.6. Scroll down and select “Add a conversion action manually.”

1.7. Choose the goal and action optimization. In this case, select “Phone calls.”

1.8. Name your conversion action, for example, “Website Phone Calls from Shopify Store.”

1.9. You can choose to assign a value to this conversion action if you have a specific monetary value associated with phone calls. Otherwise, select “Don’t use a value.”

1.10. Set the count to “One” and choose the attribution model (data-driven is recommended).

1.11. Click “Done” and then “Save and Continue.”

Step 2: Setting Up Google Tag Manager

2.1. Choose to use Google Tag Manager to install your conversion action.

2.2. Note down your conversion ID and conversion label, as you will need these in the next steps.

2.3. Head over to Google Tag Manager by visiting “”

2.4. Create a new Google Tag Manager account. You can name it according to your preferences.

2.5. Specify the URL of your website or name your container.

2.6. Select the target platform as “Web” and proceed to create the account.

2.7. Accept the terms and policies.

Step 3: Adding Google Tag Manager Code to Your Website

3.1. Google Tag Manager will provide you with code snippets. Copy the first code provided.

3.2. Access the backend of your Shopify store or WordPress website.

3.3. Navigate to “Online Store” (Shopify) or “Themes” (WordPress).

3.4. Click on your activated theme and then “Edit Code.”

3.5. Locate the “theme. liquid” file and open it.

3.6. Add the first Google Tag Manager code snippet immediately after the opening tag.

3.7. Copy the second code snippet and paste it just above the closing tag.

3.8. Save your changes.

Step 4: Creating a Tag in Google Tag Manager

4.1. Go back to Google Tag Manager and click on “Tags.”

4.2. Create a new tag and name it, for example, “Phone Call Conversions.”

4.3. In the tag configuration, search for “call” and select “Google Ads Calls from Website Conversion.”

4.4. Enter the phone number in the same format as on your website.

4.5. Copy and paste the conversion ID and conversion label you noted earlier.

4.6. Under “Triggering,” select “All Pages.”

4.7. Save the tag, and then click “Submit” and “Publish.”

Step 5: Verify the Conversion Tracking

5.1. To ensure that your conversion tracking is working correctly, add the following URL parameters to the end of your website URL: “#google-wcc-debug”

5.2. Open the URL in an incognito window and look for the debug window.

5.3. Click “Force” to update the displayed number. It should match the number on your website.

Congratulations! You’ve successfully set up Google Ads conversion tracking using Google Tag Manager for your Shopify store or WordPress website. This powerful tracking method will allow you to monitor the effectiveness of your Google Ads campaigns and gain insights into the number of phone call conversions they generate. If you have any questions or need further assistance, please feel free to leave a comment, and we’ll be happy to help. Stay tuned for more tutorials and have a great day!

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