Welcome to WebSensePro! In this step-by-step tutorial, I’ll show you how to connect your Shopify store with multiple sales channels, including Google Merchant Center and Facebook Catalog.
Why Connect These Sales Channels?
- Free Listings: Get your products listed for free on Google Shopping and Facebook.
- Increased Sales: Reach more customers without additional ad spend.
- Better SEO: Improves your store’s visibility in search results.
Google Merchant Center vs. Normal Google Listings
When you search for a product (e.g., “Nike Air Zoom”), you’ll see two types of listings:
- Normal Listings – Simple text links with pricing.
- Google Shopping Listings – Visually rich product cards with images, filters, and 360° views.
To get your products displayed in Google Shopping, you need to submit a product feed via Google Merchant Center.
Step-by-Step Guide to Connect Shopify with Google Merchant Center & Facebook
Step 1: Install the Feed Fusion App
We’ll use Feed Fusion (free for up to 100 products/variants).
- Go to the Shopify App Store and install Feed Fusion.
- Open the app and navigate to Integrations.
Step 2: Connect Google Merchant Center
- Click “Connect Google Merchant Center”.
- Sign in with your Google account (or create one if you don’t have it).
- Authorize the connection.
✅ Done! Your Shopify store is now linked to Google Merchant Center.
Step 3: Create a Product Feed for Google
- Click “Create Data Feed”.
- Fill in the details:
- Feed Name: (e.g., “Google Shopping Feed”)
- Google Merchant Center ID: (Ensure it matches your account)
- Target Country: (e.g., United States)
- Primary Language: (e.g., English)
- Sync Schedule: (Daily or Weekly)
- Click “Create” – the app will auto-generate and sync your feed.
🔹 Pro Tip:
- Use Smart Resizing to optimize product images for Google Shopping.
- Set up filters to exclude out-of-stock or disabled products.
Step 4: Verify Your Feed in Google Merchant Center
- Go to Google Merchant Center > Products > Data Sources.
- Check if your feed appears (may take a few minutes).
Step 5: Connect Facebook Catalog (Meta Business Account)
- In Feed Fusion, click “Connect Meta Business Account”.
- Log in to your Facebook Business account.
- Authorize the connection.
✅ Done! Your Shopify products will now sync with Facebook Shop.
Advanced Features
1. Custom Price Adjustments
Want to add a 5% markup for Google Shopping?
- Go to Calculated Fields in Feed Fusion.
- Create a new rule:
Price + 5%.
2. Category Mapping
Match Shopify collections with Google’s product categories:
- Go to Data Mapping in Feed Fusion.
- Assign categories (e.g., “Apparel & Accessories” for your clothing collection).
3. FTP/SFTP Uploads
For bulk uploads, use FTP/SFTP to push feeds directly to Google Merchant Center.
Final Thoughts
By connecting Shopify with Google Merchant Center & Facebook Catalog, you unlock free traffic and sales opportunities. Feed Fusion makes it easy with automated syncing, smart image resizing, and price adjustments.
