Typeform Google Ads Conversion Tracking

Hey, everyone! Welcome back to the channel. In today’s video, I’m going to walk you through the process of adding Google Ads Conversion Tracking to your Typeform using Google Tag Manager. This is an essential step for anyone looking to optimize their marketing efforts and gain valuable insights into user interactions with their Typeforms. So, let’s dive right in!

Adding Google Tag Manager Code to Typeform

The first thing we need to do is add the Google Tag Manager code to our Typeform. By doing this, we set the stage for tracking events and triggering specific actions upon form submission. In the video, you’ll see the process of connecting Google Tag Manager to Typeform and adding the necessary GTM code.

Configuring Google Tag Manager for Conversion Tracking

Once Google Tag Manager is integrated with Typeform, the next step is configuring it for Google Ads Conversion Tracking. The video demonstrates how to create a new event for your Typeform in Google Tag Manager, preview it, and identify the event name associated with a completed form submission.

Setting Up Google Ads Conversion Action

Now that we have our event configured in Google Tag Manager, it’s time to set up the corresponding Google Ads Conversion Action. This involves creating a new conversion action in your Google Ads account, specifying the type of conversion (e.g., lead form submission), and obtaining the conversion ID and conversion label.

Creating a Google Tag for Typeform Lead Submission

With the conversion ID and label in hand, the video guides you through creating a new tag in Google Tag Manager specifically for Typeform lead submissions. This tag is set up to trigger the Google Ads Conversion Tracking code only when the custom event (Typeform submission) occurs.

Previewing and Testing

Before publishing the changes, it’s crucial to preview and test the setup. The video shows how to use Google Tag Assistant to ensure that the Typeform lead submission tag fires correctly upon completing the form. This step ensures that the entire configuration is working seamlessly.

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