Viral marketing occurs when consumers/customer pass on or recommend/share your product/company/website to others. This could be via email, or word of mouth. There have been many well establish online viral marketing campaigns. Firms are now frame their businesses in a way that allows them to expand like a virus and lock out the existing slab and mortar competitors through competitive pricing and distribution channels. The beauty of this marketing tool is that none of it requires any marketing.
Consumers, who have clipped the virus, do the selling. Viral marketing explains any strategy that attract individuals to pass on a marketing message to their friends, family and social surroundings, Develop the potential for competitive growth in the message’s exposure and influence. Like viruses, such marketing strategies take benefit of instant multiplication to explode the message to millions of people.
Off the Internet, viral marketing has been indicate to as “word of mouth”, “creating a buzz”, “leveraging the media” and even “network marketing.” It’s a simple concept: Design a message, send it via e-mail, and make it so compelling that recipients want to pass it on to everyone in their contact book. Marketers are hot on the tactic, and the idea of developing consumers to work spreading the word about a brand/business seems trustworthy.
