desiger

demographic segmentation

How to Utilize Demographic Segmentation

Demographic segmentation allows marketers to break up their audience by elements such as age, race, gender, income and education. There are many advantages to breaking your customers into groups, including a more personalized approach to advertising. In the 2019 eMarketer Customer Experience report, researchers found companies invest more in audience research than ever before. Audience …

How to Utilize Demographic Segmentation Read More »