According to a survey, around 75 percent of visitors form a judgment or an opinion about the credibility of a business based on its website’s design. With a minimalist layout and easy navigation, you can create a positive first impression on the audience from the beginning. It is how you can encourage consumers to explore or browse through the website for a longer time and return as well. Due to the tough competition in the digital market, it can be slightly challenging to engage potential customers and convert leads.
This is where having a well-designed website can prove to be quite useful. Whether you are creating a business page or eCommerce platform, it is important to include features that provide a good user experience for visitors. Here are some of the key factors that you should keep in mind for a successful website design.
1. Interactive
Since there are a lot of options for consumers to browse through, it is important for your web page to engage them effectively. With an interactive design, you can encourage people to stay on the website and look for more information about the brand or products. Instead of chunks of text or overwhelming visuals, you can add slider images or an animated background header.
This can make your website stand out from others in the industry and create a strong first impression on the target audience as well. It is a good idea to design a page that has minimal clutter and highlights the relevant information. Avoid adding a lot of clutter or visuals that could overwhelm the visitor and make them turn
away.
Focus on including interactive features like personalized recommendations and short videos that tell people about the brand. This way, you can launch a website that is minimalist, and modern and reflects the company’s values as well.
2. Branding Elements
Your website needs to represent your brand and create awareness about the products or services. One of the first things that people might notice on the page is the logo design. So make sure that it’s prominent and draws attention immediately. With an impressive and professional brand symbol, you can convince people to look through what the business has to offer. It also establishes credibility and helps build trust with potential customers.
The branding elements on your web page such as typography, colors, and imagery are crucial to maintaining consistency as well. Before working on the web design, pay attention to the variations of your logo icon. If you are starting out in your industry, create a professional and appealing brand design that tells people about
the company.
It’s very simple to get a timeless and relevant symbol for branding and promotion. You can launch a contest and pick a custom logo for a business that boosts recognition and can make a strong impact on the website.
3. Visual Hierarchy
This is one of the most important factors behind a successful website design. It is crucial to establish a visual hierarchy with color contrast, geometric shapes, or white space to highlight the key elements on a web page. By doing so, you can eliminate clutter and draw attention to the important information and visuals.
Visual hierarchy can also make the website easy to navigate and simplify the process of searching for specific products or contact details. Create bold headlines or use large images to encourage visitors to browse through the solutions and make a purchasing decision.
4. Customer Support
It’s a good way to connect with potential customers immediately and answer any queries in real-time. You can add a live chat option or a simple contact form that allows visitors to ask about the pricing, product details, and features. Focus on providing instant customer support and increasing engagement so that more people
become familiar with the products or services.
This is another element that can make your website successful in a short time. While many consumers interact with brands on social media or via email, people also visit the web page to get immediate solutions or talk to customer support.
So you can look for tools such as a chatbot or have a representative respond to visitors. If you include a contact form, it could also help you build or grow the email list.
5. Short Checkout Process
For an eCommerce platform, this is quite a crucial factor to keep in mind. A long checkout form or complicated process can make people abandon their carts. So it’s a good idea to keep this simple and require relevant information or details. This could help you boost the conversion rate and convince people to come back as well.
You should also include multiple payment options so consumers can easily checkout and recommend the business to friends or family members too.
Wrapping Up
These are some major factors for a successful website design that you need to keep in mind from the beginning. Whether you are creating the web page by yourself or collaborating with a professional, make sure that you are clear about the goals that you want to achieve.
